Designed for impact.
Built with Care.

A UK-based lifestyle and fashion retailer with 25,000+ monthly shoppers was losing sales to its legacy website: 6–8 second page loads, a clunky multi-step checkout, and crashes during seasonal sales.

We rebuilt the platform on Shopify Plus with a headless Next.js front end: pages now load in under 2 seconds, checkout fits on one page with Apple Pay, Google Pay and Klarna, and marketing launches campaigns without waiting on developers.

The results: conversions up 22%, monthly revenue up 28%, mobile sales up 55% — and Black Friday ran on 5x the usual traffic without a single crash.

Dinjan Group runs businesses across IT services, fintech, manufacturing, dealers and retail, each with its own teams, rules and compliance needs. Segnol brings HR, payroll and finance for every company into one platform, built in-house and designed for India from day one.

The challenge was making one system work for very different people, from an HR Director managing several companies to a factory worker checking attendance on a phone. We designed a clear Group → Company → Employee structure, role-based access down to individual actions, and simple employee-number-and-PIN sign-in for staff without company email.

The HRMS is now live with separate Admin and Employee Self-Service portals, and it keeps improving through regular QA feedback. Payroll is designed around Indian statutory rules such as PF, ESIC, PT and TDS, and the Finance module is planned to cover everyday accounting so teams no longer need a separate tool.

A Singapore-based property group ran listings, agent schedules and client enquiries across spreadsheets, WhatsApp and a dated website. Each partner agency needed its own branding and data, and adding a new one meant weeks of manual setup.

We built PropNest as a multi-tenant SaaS platform: every agency gets its own branded workspace with role-based access for admins and agents, a shared listings engine, in-app chat and call requests, and subscription billing. The buyer app lets people search properties, save favourites and contact the right expert in one tap.

PropNest now powers 30+ agencies from a single codebase. A new agency goes live in under a day, agents answer enquiries 3x faster, and usage dashboards show each agency which listings bring in leads.

In-person interviews provide an invaluable opportunity to deeply understand customer motivations, pain points, and expectations in a natural setting.

They allow direct observation, clarifying goals and uncovering nuances that surveys or remote sessions might miss. Paired with usability testing, they validate concepts, stress-test assumptions, and reveal friction points early.

I rely on proven research methods tailored to each product stage, learning precisely what users need to teach us so we can build solutions that truly serve them.

Optodolce helps creators and brands build their own AI-powered virtual influencers in one place. Users can generate faces, turn images into video, swap outfits and create music, without any technical or production skills.

The main challenge was making several powerful but unfamiliar AI tools feel simple. I organised the experience tool by tool: each feature has its own tab, a clear prompt input and an instant visual preview, so users understand what a tool does before they start creating.

A dark, immersive interface with a violet gradient accent keeps attention on the generated images. A gallery of sample influencers and creator testimonials builds trust in the output quality from the very first scroll.

In-person interviews provide an invaluable opportunity to deeply understand customer motivations, pain points, and expectations in a natural setting.

They allow direct observation, clarifying goals and uncovering nuances that surveys or remote sessions might miss. Paired with usability testing, they validate concepts, stress-test assumptions, and reveal friction points early.

I rely on proven research methods tailored to each product stage, learning precisely what users need to teach us so we can build solutions that truly serve them.

When Dinjan Group needed to grow its own design team, we faced the same problem our clients do: portals full of applications, very few candidates worth an interview, and hiring managers losing hours on screening.

So we built a structured recruitment process and ran it on ourselves. Every role gets a clear definition, candidates complete a role-specific practical exercise instead of being judged on resumes alone, and submissions are scored against a consistent evaluation framework. Interviewers receive prepared packs, and every candidate gets professional communication at each stage, whether they advance or not.

This is the exact process we now run as an RPO service. Clients hand over a role; we handle sourcing, screening, practical evaluation and interview coordination, and their managers only meet candidates who have already proven they can do the work.

Online fashion sees heavy returns because fit is hard to judge from photos. StyleMirror lets shoppers try outfits on themselves before they order — straight in the browser, nothing to install.

Open a product, tap “Try it on”, and see it mapped onto your camera view in real time, with size guidance. Style streaks and shareable looks turn trying clothes into a habit.

Built on WebXR and Three.js, it plugs into any e-commerce catalogue — and extends in-store as a smart trial-room mirror that suggests sizes from live inventory.